… what really happens on a fashion photoshoot!
Thanks to Ira from Style Kush, we have captured our first ever behind the scenes footage from our latest #AURZA #WomenMeanBusiness photoshoot.
With beautiful hair and makeup by Sue Cullen and Krystina Te Kanawa at Hollywood Hair, our photographer Martice (of Martice Milton Photography) captured some incredible shots of model Natalia Doktor, wearing a selection of our work range in the streets of Hong Kong, capturing both the beauty of our dresses and the incredible vibe of Hong Kong.
If you like what you see, you will love that Hollywood hair have agreed to give all friends of AURZA a 200 HKD discount on their first visit to help you too get ‘Hollywood ready’, simply by quoting AURZA when booking (available until further notice)!.
Finally thanks also to the fabulous Glamourpods and Sleeh Shoes for loaning us our best ever accessories, all of which will be revealed as we share the final shots in the next couple of weeks.
Steph & Jess
Whilst every office in the land has their corporate or social norms, when it comes to what you wear playing safe is no way to get remembered.
That’s why today we are launching our #AURZA #WomenMeanBusiness Campaign to hero our personal styles and inspire women to experiment with colour, move away from the traditional suits and ultimate create a beautifully tailored look for the workplace that flatters, fits and perfectly projects your personal brand.
Over the coming weeks we will be sharing photos from our recent photoshoot, behind the scenes footage, celebrity get the looks and interviews with some incredible women in business.
So if you love what you wear then now is your chance to harness your inner designer or if you are stuck in a rut then the cavalry is here. We believe tailored garments should play a key role in every women’s wardrobe, boosting confidence and impact.
Get started now by giving our design builder a try and one of the millions of unique combinations could be the look that gives you that edge.
Just one more thing…. please help us capture the needs of every woman out there by commenting below or emailing us with your workwear dilemmas and we will post back some design ideas to get you started.
Steph & Jess
GET THE LOOK YOU REALLY WANT
With 3 DAYS left to use your 10% discount code (TAILORED4ME) there has never been a better time to start designing.*
Just choose the dress type you love the most, change the details to match your shape and style and provide 3 basic measurements for a superior fit. Pop in the discount code TAILORED4ME when you check out for 10% off and we will do the rest.
Why beautifully tailored AURZA dresses make you feel FABULOUS!
Click HERE for inspiration or HERE to start designing from scratch
PLUS our fabulous guarantees mean that even though we hope your garment is exactly as you imagined it online, you can exchange, return or have your dress re-tailored until it is EXACTLY what you are looking for.
If you are still unsure where to start and would like a little more help, just email us at [email protected] and depending on your location we can arrange a design and fitting consultation or simply create a range of design ideas for you to review from the comfort of your own home.
Steph & Jess
* discount period finishes 12am 30th Sept 2014
AURZA is delighted to be joining this week’s shop days in Discovery Bay alongside AvonInDB ,13th Element and several other gorgeous vendors. Feel free to pop in anytime Wed 3-9pm or Thurs 9-1pm to test out different styles, get measured and get help in creating the perfect dress for you. Also if you come anytime on Thursday we will be joined by Helen from Inspirare Image Consultancy who will be offering free mini colour sessions for ladies that would like to freshen up their style. Email us at [email protected] for venue or more information and we look forward to seeing you then.
Prints have decided to take a stand against the ditsy and floaty image of old. They’ve suddenly got a lot darker and sexier. Check out the ideas below on how to rock your florals this season.
The Dark Side
Get in the mood with a graphic floral dress with touches of black. Follow the trend adopted by the likes of Marni, Dolce and Gabbana and Valentino who, like AURZA, are opting for the darkly demure and sexy side of the print world. Pair with all back accessories to feel deliciously dark and twisted.
The new Bohemian chic
This look is indeed floral but much less hippie than in its previous life. As Net-A-Porter’s “The Edit” says this look is “not to be accessorized with layers of chain necklaces and goat’s gillets”. Instead throw on a great leather bomber and team with a no messing high studded boot. Gaaaaatish!
Toughen up your florals with a tailored jacket or a well loved T shirt. Adding masculinity and structure to the floaty floral print will create a much edgier boyish look this season. Keep accessories to a minimum.
Enjoy your inner vixen!
To celebrate the launch of our luxury print collection, we have decided to give away one of our gorgeous printed silk or stretch cotton dresses this August. All you have to do is click here and put in your email and the winner will be chosen from random within 48 hours after the promotion ends on the 31st August 2014.
Enter and share NOW!
Jess & Steph